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WATCH NOW ON DEMAND: Marketing In The Time of COVID-19: What Do Consumers Expect From Brands?

Our Marketing & Communications Committee hosted an end of year webinar on brand and ad strategies & pitfalls to avoid as businesses recover from COVID-19.

How should you position your advertising in this extraordinary time where consumers have with new expectations of brands and a different lens on marketing?

Global market research agency Kadence International shared the key learnings from their proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets, and discussed the findings with a panel of industry experts.

SPEAKERS:

  • Patrick Young, Deputy Managing Director, Kadence International
  • Cassie Pile, Associate Director, Kadence International
  • Lawrence Janes, Managing Director, Collidascope
  • Judy Cheong, Regional Head of Brand & Communications, Sustenir Group
  • Moderator - Suzy Goulding, Business Unit Director, MullenLowe Salt.


WATCH THE REPLAY NOW