The British Chamber of Commerce has a network of over 3,650 senior professionals typically based in Singapore with regional positions.
Over 70% of our members are either British nationals or are employed by a company which is also registered in the UK. Members are in a broad range of company functions, all at a senior, c-suite or business owner level, in industries which reflect the nature of Singapore’s economy (i.e. financial services, professional services, law, engineering/manufacturing, energy/oil and gas, technology or sales and marketing). Typically our members travel regularly for business and leisure, have family with them in Singapore, and have a high net worth.
The Chamber’s website receives over 111,000 sessions per year with over 210,000 page views from 77,000 users. In an average month, the website has over 11,000 sessions, 9,000 users and 21,000 page views. 67% of this audience is based in Singapore.
Relaunched as a primarily digital platform in May 2018 with a limited print run and special supplements for each issue, the Orient magazine contains Chamber news and content, topical opinions and thought leadership articles from member companies, content from our committees, and provides a platform for our UK and Singapore partners to communicate with our network. The Orient is distributed digitally to over 4,000 people for each issue. Since relaunch it has generated over 25,000 page views with an average of 8mins reading time per session.
The Chamber sends a weekly eNewsletter to a mailing list of over 4,000 people providing updates on the schedule of upcoming events and the latest news and maintains an active social media presence on all major platforms including LinkedIn, Twitter, YouTube and Facebook. Our combined social audience is over 6,600 people. As an example of the demographic, 75% of our LinkedIn audience is in a senior/director/VP/partner or business owner position. Location varies per channel, where we see 64% of our Facebook audience based in Singapore, and a greater split in Twitter with 30% based in Singapore and 30% in the UK.
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