The Return of Live Events

The Tokyo 2021 Olympics is upon us - a landmark event for the Asia-Pacific region which has persevered despite numerous setbacks due to the pandemic. Whilst the Olympics will have to take place in a different guise, athletes will still push themselves to their limits, inspire audiences around the globe, and make history.

What is clear from the Games is that, despite the hunger for the re-emergence of live sporting events in the region, the road to “normal” is still a long one.  With a number of live events scheduled to return to Hong Kong and the wider region, rightsholders and brands will need to continue to reassess and evolve their approach for the foreseeable future.

Join us and industry experts to discuss learnings from the Olympic games as they are happening, views on developments and the future of the live events industry in Hong Kong and the wider region, and how brands and rightsholders can continue to commercialise despite the ongoing challenges that lie ahead.

Speakers:

James Irvine, General Manager (Commercial), Kai Tak Sports Park, Hong Kong

Lord Sebastian Coe, Former Olympian, Non-Executive Chairman at CSM and President of World Athletics

Sammie Milne, Senior Brand Partnerships Manager, Global Brand Partnerships, HSBC Hong Kong

Vicky Jones, Director, Red Consulting & Hong Kong Open

Moderator:

Lesley Murphy, Associate Director, Marketing APAC, CSM Sport and Entertainment

Supported by the Marketing Committee

Pricing

• Member: HK$140 - BritCham Singapore members may receive HK member rates by using code ROLE21BCSA
• Non-Member: HK$250

Signup

https://www.britcham.com/public/Public/Events/Event_Display.aspx?EventKey=3548 

 Terms & Conditions

• Reservations in advance are required. Please consider your booking confirmed unless notified otherwise.
• Cancellations must be made in writing 24 hours prior to the event. No shows will be charged.
• This event is closed to the media.
• The event will be cancelled if the No.8 Typhoon signal or the Black Rain Storm warning is in force.
• By attending this event, you agree to be photographed, recorded, and/or filmed and give permission to use your likeness in promotional and/or marketing materials.
• For further information please email phoebe@britcham.com
• All payments for this event need to be settled by credit card through PayPal. Please note you do not need a PayPal account to complete payment.