All That Matters Singapore 2025

WE'RE GOING BACK TO THE FUTURE FOR OUR 20TH ANNIVERSARY!

Celebrating two decades of shaping Asia's entertainment business landscape, All That Matters is looking back to the future! Since Music Matters in Hong Kong in 2006, we've championed connection and innovation. This year, we're revisiting enduring principles while also navigating what's next in the world of entertainment.

Break Silos, Forge Alliances: Go Beyond Your Industry

More than just an entertainment conference, All That Matters celebrates twenty years of Asia's vibrant pop culture. We'll explore the timeless forces driving Music, Sports, Gaming, Media, Marketing and Entertainment, and the cultural currents that are shaping our experiences.  

Perfectly Timed for F1 Week

Get ready for a high-octane experience! The Music Matters Live festival kicks off the weekend of September 26-28, followed by the All That Matters conference from September 29 to October 1.

Meet with Global Leaders

This is your chance to connect and debate with thousands of industry leaders, including speakers from Activision Blizzard, AEG, Animoca Brands, Asia Football Group, Avex, Battlefy, Beatdapp, Believe, CAPTIS Ventures, Concord, DFSB Kollective, F1Academy, Formula 1, Gold House, Google, Great Entertainment Group, GSIC, Haldanes, Heineken, IFPI, P.Global, Lego, LPGA, Max Volume, Mediacorp, Merlin, Microsoft, Millenasia, NODWIN Gaming, Octagon, PCP Capital Partners, PropertyGuru, Reed Smith, rEvolution, Sayaka, Singapore National Olympic Committee, Singapore Tourism Board, Sony Music, SoundCloud, Sounds Australia, Sport Singapore, Spotify, Standard Chartered, Symphonic Distribution, Sync Summit, Sonvue, Temple Dao Music, The Marketing Society, TikTok, Times Music, Vinyl Media, Women in Games, World Federation of Advertisers

...and many more to be announced!

Music Festival By Night

Rev up for All That Matters with Music Matters Live - our festival of discovery that is also celebrating its 20th anniversary. 

Music Matters Live will take place from 26-28 September - the perfect lead-in to All That Matters. 

Full line up to be announced soon - who will you discover?