New Member: Bays Consulting


They are a crowd modelling company that uses Maths, not magic, to reduce operational and reputational risk.

Their platform, Bays Crowd, simulates crowds that mirror real-world human behaviour — from how visitors move through a space or event, to how they respond when situations escalate due to a trip, a loud noise, or even an armed assailant.

Bays Crowd enables security and safety teams to stress-test emergency responses and understand the impact of operational decisions within a digital twin environment, before those decisions need to be made in the real world.