The Definitive Corporate Event Planner's Guide to Singapore by The Live Group

Make your Corporate Event Smarter, Greener and More Successful!

Singapore offers a safe, stable, pro-business environment, ranking highly as a global business hub. It is also an ideal launchpad for regional and global events. When hosting a corporate event, explore how you can manage it in a smarter, greener and more successful manner!

1. Smarter Events: Technology That Works for Organisers and Attendees

The events industry is being reshaped by technology and rising expectations for personalised experiences. Singapore is well-positioned for this shift, with a highly digital economy and strong readiness for AI adoption.

For event planners, this translates into practical tools that improve outcomes at every stage:

• Before the event
  AI can help forecast costs, allocate resources more efficiently, and recommend relevant sessions or agendas to each attendee even before they arrive.
• During the event
  Smart matchmaking and networking tools connect participants with the right people and content. Features like real-time translation and session recommendations help international and regional attendees get more value from their time on-site.
• After the event
  AI supports ongoing engagement with personalised follow-ups, content suggestions, and community platforms that keep conversations going even after the last day.

Consumers now expect personalised experiences, meaning large, one-size-fits-all events are no longer enough. Singapore encourages formats that combine scale with focus: smaller breakout sessions, themed networking pods, and curated roundtables that align participants by interests, roles, or business goals. The result is more relevant interactions and higher value for attendees and sponsors.

2. Greener Events: Sustainability Built into the Destination

Sustainability is now a “must have”. More attendees feel it is a top priority and companies are under pressure to align events with their ESG goals. Singapore provides a strong foundation for sustainable events through national initiatives such as the Singapore Green Plan 2030 and its high ranking on the Global Destination Sustainability Index. For organisers, this means there is already a vetted ecosystem of venues and suppliers committed to responsible practices.

Practical ways to run a more sustainable event in Singapore include:

• Choosing certified venues
  Many venues carry recognised sustainability certifications or have achieved carbon-neutral status, giving planners confidence that core operations are already aligned with ESG standards.
• Prioritising clean energy
  Some large venues are actively investing in renewable energy, including extensive use of solar power, which directly reduces the event’s carbon footprint.
• Rethinking food and waste
  Working with partners that use local sourcing, track food waste, and offer farm-to-table concepts helps cut emissions while improving the dining experience. This also creates a clear sustainability story organisers can share with stakeholders.

3. A True Partner: Singapore’s Support Ecosystem for Business Events

What sets Singapore apart is not just infrastructure, but partnership. The Singapore Exhibition & Convention Bureau™ (SECB), part of the Singapore Tourism Board, acts as a central partner for event organisers. SECB helps connect the dots across government bodies, venues and service providers.

This support includes:

• Advising on which venues and partners best fit the event’s objectives
• Helping to shape programme concepts that leverage Singapore’s sector strengths
• Connecting organisers with industry experts, associations, and innovation partners

Singapore offers targeted schemes that help enhance feasibility and impact:

• Business Events in Singapore (BEiS)
  Provides support for areas such as marketing, professional services, and content development to help events grow in scale and quality.
• Singapore MICE Advantage Programme (SMAP)
  Offers benefits like preferential airfares and transport, improving delegate experience and helping organisers manage costs.

This ecosystem means planners are not just renting space. They are working with a destination that takes an active role in helping events succeed.

To fully leverage Singapore’s unique assets and gain the comprehensive framework for orchestrating truly transformative events, download this whitepaper by Live Group.