Creativity at the Heart of Business

Creative industries has played an important role in UK’s economy. Here is an update from UK Trade & Investment.


By Abby Chan, Trade and Investment Manager - Creative Sectors, UKTI


An IBM global CEO study reveals that the majority of CEOs believe creativity is the most important leadership quality in today’s dynamic economy. Another neuroscience research supports that creativity is fundamental to the success of any business. While numbers are crucial to business growth, so is creativity, because creativity drives innovation, innovation stimulates progress, and progress contributes to the sales figures. Being fresh, original and innovative in thinking seems to be the way to stay ahead of the game in the global market, where creativity has become the primary engine of growth in developed economies.


The talent, capability and demand for the creative industries has played an important part in underpinning the UK’s economy. Billions of pounds-worth of creative products and services are exported by the UK each year. From the Beatles and Bond to Sherlock and Thomas Heatherwick, UK creativity is hugely influential in global media, entertainment and the arts. Elements of the UK’s creative footprints can even be found in Singapore’s history, from the Merlion, a national symbol of Singapore designed by British ichthyologist Alec Fraser-Brunner to the modern Gardens by the Bay, designed by UK landscape architects Grant Associates, UK creative pioneers and entrepreneurs pride themselves on working in cross-disciplinary collaborative teams, providing business with the creative imagination that drives commercial success.


Despite their individual specialties, all of the UK’s creative sub-sectors—from advertising, animation and architecture to music, film and publishing—are interlinked and join together to make an immensely powerful team. The cross-disciplinary nature of the UK’s creative industries is a major advantage, as it encourages the sharing and cross-fertilisation of ideas to create a real buzz. In 2013/14, UK Trade & Investment (UKTI) helped some 7,500 creative companies with their export plans. In addition to its business support, the government will continue to help raise the profile of the creative industries at home and abroad through the UK Creative Industries International Strategy. Introduced in late 2014, the strategy was developed by UKTI in collaboration with its industry-led Creative Industries Sector Advisory Group.


Every country is looking for great creative partners. Companies seek the most creative people to work with and the cities with the most creative people in them. This is why the UK is the bestpossible creative partner for any other nation in the world.