BritCham hosts UK, AHDB Meat & Scottish Pavilion Exhibitors in Singapore

BritCham hosted the UK, AHDB Meat and Scottish Pavilion Exhibitors of Food&HotelAsia2016 in Singapore. 

This April, in coordination with the Food & Drink Exporters Association/PS8, Scottish Development International, and Agriculture and Horticulture Development Board, UK Trade & Investment and BritCham hosted the UK, AHDB Meat and Scottish Pavilion Exhibitors of FHA2016 in Singapore. The FHA2016 exhibition was held from 12 to 15 April 2016 at the Singapore Expo.


The Business Services team organised a market briefing for the delegates the morning before the show opened presenting them with an overview of doing business in Singapore, Singapore’s food and retail landscape, regulations and culture. 


Market Briefing for delegates, FHA 2016


The team also organised an evening reception for the delegates at Eden Hall on Wednesday, 13th April, hosted by H.E. Scott Wightman, British High Commissioner to Singapore. Tasting stations were set up for delegates to exhibit their products – these included English cheese, oat cakes, chutney, Scottish craft beer & craft cider, English sparkling wine, soft drinks, and oil. Guests were also treated to canapes made with Scottish smoked salmon, British beef, lamb and pork sausages all kindly supplied by the FHA2016 exhibitors. 


H.E. Scott Wightman at an evening reception at Eden Hall, FHA 2016


Tasting stations for delegates to try British food, FHA 2016


The reception enjoyed a massive turnout, with 120 delegates and guests, and provided an opportunity for delegates to meet the Food Industry Business Community in Singapore along with members of the Chamber and UKTI in their relevant sectors. Overall, the night was an overwhelming success and the team received excellent feedback from the delegates and organisers.


A networking reception with delegates at Eden Hall, FHA 2016