Upcoming Events

Business Lunch

Brought to you by the Entrepreneur & Small Business Committee

Start-up Series: B2B Sales in Asia

As new businesses kick off, filled with dreams of success and glory, the harsh realization of the day to day churn it takes to run a modern business can sometimes be overwhelming. Legal, financial, operational, resource management and marketing all need to be addressed carefully, and often business owners do not have the key skill sets to get these things right. The goal of this series is to guide SME’s to all the available resources, both public and private, which can assist companies to fulfil their visions as sustainable going concerns. Keep a look out for more events in this series!


A well-defined and structured approach to B2B sales can help your sales team develop a high valued pipeline and qualification process to identify the best sales opportunities. Once these opportunities are identified, your team can utilise B2B Sales customer engagement tools and processes to prepare focused customer conversations and create differentiated value-added proposals to secure profitable business. For more complex and larger sales, the B2B processes can also guide your sales team in preparing winning sales strategies with actionable tactics to position your offer. 
On 18th May, attendees were engaged in an entertaining session with JP Amlin on Business to Business Professional Sales in a volatile, uncertain, complex and ambiguous (VUCA) world. JP presented on B2B sales methodology processes, tools and examples of how the B2B Professional Sales approach can benefit companies in Asian markets. The presentation also helped to identify what your sales teams are currently doing well, as well as areas for improvement.



JP Amlin is a Senior Sales Consultant and Executive Business Coach with extensive experience in the energy and technology fields working with clients who sell complex solutions to large corporate clients. JP delivers fundamental and advanced sales programs globally and is the author of several publications relating to marketing and complex sales.
Before becoming a consultant, JP was Manager of Worldwide Sales Training for Schlumberger for 13 years. In this role, he developed the content of Schlumberger’s sales training program, consisting of 15 different programs covering basic, intermediate and advanced training in selling skills, strategic sales plan development and execution, account management, sales management, negotiations, and demand generation.
Prior to leading the sales training organization, JP was Vice President of Information Technology for Schlumberger’s Asia and the Middle East regions. JP was also President of Schlumberger Indonesia and has lived in Indonesia for 17 years before his roles in APAC JP led the Schlumberger sales force in Canada and Alaska and brought a wealth of real-world experience in executive level operations management, sales, and sales management.
Some of JP’s sales training and coaching highlights:
  • Personally, delivered more than 500 sales training seminars worldwide to over 6,000 students.
  • Has conducted 233 individual sales coaching sessions with sales personnel on live sales calls
  • Has conducted 13 Country Level Sales Audits covering all aspects of sales management and execution effectiveness
  • Has developed 2 Enterprise Level Sales Competency Matrix defining desired behaviors, training, and deliverables
  • Authored 3 Sales Textbooks: 1999. Sales handbook covers all aspects of the sales processes (460 pages). Used to support Schlumberger sales training programs.
  • 2003. This textbook covered all aspects of account management and sales and used to support Schlumberger Sales Training program. (550 pages).
  • 2015. B2B Professional Sales. (670 pages) available on Amazon hard cover, soft cover, and Kindle.
  • Director Sales Management Association


Speakers (s):

JP Amlin - Senior Sales Consultant and Executive Business Coach

Fri, May 18, 2018
12:00 PM - 02:00 PM
British Chamber of Commerce
Member$ 30.00
Non-Member$ 45.00
  • Should the event registration be closed and you still wish to attend the event, please call the BritCham office: +65 6222 3552.
  • No-shows will be billed.
  • at least 3 working days' notice is required for cancellations/refunds 
  • No invoice will be issued for payment processing. A tax receipt will be issued upon request and receipt of payment.

Speaker (s):

JP Amlin - Senior Sales Consultant and Executive Business Coach

Fri, May 18, 2018
12:00 PM - 02:00 PM
British Chamber of Commerce