18th Annual Business Awards Winner: Tower Transit for Customer Engagement

Tower Transit have been announced as this year's winner in the Customer Engagement category at BritCham's 18th Annual Business Awards.

Tower Transit Singapore have been announced as this year's winner in the Customer Engagement category at BritCham's 18th Annual Business Awards.

 

 

Public transport operators Tower Transit Singapore apply innovative personalisations such as signature scents, special needs modifications and signage appropriate for the colour-blind to the everyday commute. These measures have vastly improved the travel experience for one and all.

 

Our judging panel looked for strong and publicly visible customer-centric values that generate demonstrable improvements to customer satisfaction and profitability. With customers at the heart of their business, Tower Transit Singapore have achieved "fantastic reach", as pointed out by Judge Bal Bagary, Interim Country Manager, Barclays Singapore & CFO, Barclays Asia Pacific.

 

"An absolute tour de force (excuse the pun) of a case study in multi touchpoint consumer engagement. Bringing personality, technology and community activation to what has been a stagnant sector," said Judge Phil Townend, Chief Commercial Officer at Unruly APAC.

 
Glenn Lim, Group Communications Director, Tower Transit, speaks about the collective, day-to-day effort that goes behind winning this award: 
 
 
 

 

FINALISTS IN THIS CATEGORY INCLUDED:

 
 
 
 
 
 
 
 
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