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Find Issue No:
Dec-Feb 2016
Orient Issue No. 60
     
SPECIAL FEATURES
In Focus Interview:
Terry O'Connor, CEO, Courts Asia
With over 20 years’ experience in Asia, Terry O’Connor has overseen the complete overhaul of Courts Asia into the empire it is today. Along the way he has been a key figure in many British organisations, including serving as President of the British Chamber. We talked to Terry about his journey, his community work and future retail trends in Singapore.
BritCham Case Study:
Aligning Sponsorship Values & Increasing Engagement with Barclays
Barclays has been a supporter of the British Chamber for many years, both as a Member and as a Sponsor. By repositioning their sponsorship agreement, Chamber Vice President Sian Brown has transformed the Barclays sponsorship from a high cost, disengaged relationship to one of medium cost with high involvement. In this article, Sian provides her view on developing a model of how, in a time of cost rationalisation, you can extract greater value by aligning a sponsorship to your own corporate values, and in doing so take a meaningful leadership role in the local business community
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