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In this intimate and interactive session, Ian will explore the phenomenon of true customer advocacy and how it can exponentially enhance your marketing effectiveness. He will cover both how to develop an impactful social media strategy and how to integrate social media into your current campaigns.
The presentation will cover 3 key areas
-How to develop an advocacy based strategy for building brands and businesses
-Understanding the roles platforms like Facebook & Twitter can play for your organisation
-Case studies from Singapore, US and UK
About the Speaker:
Ian is CEO and chief strategist for Vocanic, a company that specialises in Word of Mouth (WoM) and Social Media Marketing. Clients include StarHub, Norton, Pfizer, British Council and others. Originally from London Ian has called Singapore home for the last 13 years.
THERE IS ONLY 18 SPACES AVAILABLE AND WILL BE AWARDED ON A FIRST COME FIRST SERVE BASIS. EVENT IS FOR MEMBERS ONLY.
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