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CMO Series: A New Marketer - Accelerate Sales with Insight Marketing

Marketing takes on a whole new meaning in a macrocosm driven by data, artificial intelligence, social media communities and influencer engagement. The CMO Series unpacks timely and relevant insights for all marketing executives up to C-Suite looking to integrate and perpetuate their brand message effectively across physical and digital spaces. Join us as industry leaders from numerous backgrounds share their know-how; to exploit the latest technology, craft and convey compelling messages, increase conversion rates, and ultimately, deliver timeless value amid 21st century sensibility and shifting megatrends.

 
More than ever, we are neck-deep in competition for new business, client retention and revenue growth. To rely solely on fundamental strategies such as “increasing brand awareness” is to risk withering away into obscurity. Marketers have to think quickly and adapt –  not only to survive but to thrive in this shift.
 
In this instalment of the CMO Series, B2B marketing leader Maneesh Sah will introduce his proven 3-step framework:
 
Inspire With Insights: Use “Insight Marketing” strategies to drive real engagement with real customers. Works on both warm and cold prospects alike. 
Incite New Conversations: Discover relevant new campaign channels and tools to amplify the reach of your content, leading to more conversations, more leads and more sales.
Cultivate Activist Marketers: Know the distinct difference between ineffective marketers and Activist Marketers, and how to build your team focused on growth, not brand awareness.
 
Join us and learn how to build a new loyal fanbase and grow your business’ bottom line exponentially through Insight Marketing. You’ll also have the chance to meet the speaker, Maneesh Sah, author of the bestselling book “A New Marketer – How to inspire B2B Sales Acceleration with Insight Marketing”.
 

About the Speaker

 

 
Maneesh is a B2B Marketing Leader who helps global MNCs amplify brands and accelerate sales across key markets in emerging Asia, the Pacific and the Middle East. He is often brought in to reshape the marketing function to drive awareness, understanding and reputation of firms.
 
He transforms the way organisations share content with the outside world challenging clients with commercial insights. Under his leadership, teams inspire new conversations, create demand and power new opportunities and wins. 
 
Maneesh was ranked #4 in LinkedIn's 2015 list of Top 10 Most Engaged Marketers in Singapore. He is also the author of Amazon best seller ‘A New Marketer’.

 

Speakers (s):

Maneesh Sah - Executive Director, External Communications, Asia Pacific, AON

Date:
Fri, February 09, 2018
Time:
08:00 AM - 10:00 AM
Venue:
British Chamber of Commerce, 39 Robinson Road, #11-03 Robinson Point, Singapore 068911
ATTENDANCE FEE
ATTENDEEPRICE (INCLUDES 7% GST)
Member$ 25.00
Non-Member$ 35.00
  • Should the event registration be closed and you still wish to attend the event, please call the BritCham office: +65 6222 3552.
  • No-shows will be billed.
  • At least 3 working days' notice is required for cancellations/refunds.
  • No invoice will be issued for payment processing. A tax receipt will be issued upon request and receipt of payment.
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Speaker (s):

Maneesh Sah - Executive Director, External Communications, Asia Pacific, AON

Date:
Fri, February 09, 2018
Time:
08:00 AM - 10:00 AM
Venue:
British Chamber of Commerce,
39 Robinson Road,
#11-03 Robinson Point,
Singapore 068911

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