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Brought to you by the Marketing & Creative Committee

Event Technology: The New Frontier

In this session, discover where technology in events is going, why marketing, events and technology are now interlinked, and how every brand should be embracing this to avoid getting left behind.
 
Kristy will share her insights and secrets of event success, how to get your clients to go wow at your events, how to create truly immersive and engaging customer experiences which reflect positvely on your brand. This session is highly recommended for individuals in marketing or technology and anyone putting out events to engage B2C or B2B customers.
 
Key takeaways from this event:
  • How technology has transformed events
  • What you can do to make your event more memorable
  • How technology can be used to engage consumers at events
  • How experiential marketing will never be the same again
 
This event will include a full buffet breakfast and time during registration and post event for networking with other members and guests. 
 

ABOUT THE SPEAKER

 

 
Kristy Castleton is the founder and MD of Rebel & Soul, a socially conscious business who produce highly memorable events for global brands across Asia Pacific. Kristy is both the rebel and the soul, an extrovert and a geek. Her passion for neuroscience and technology teamed with a love for parties and new experiences, drove her to set up an agency that does things a little differently to all the rest.
 
Rebel and Soul work with brands like Heineken, HSBC, Chanel and MINI and agencies such as Dentsu and Saatchi & Saatchi to create events that pack a punch. Think wearables, gamification, holograms and virtual reality mixed with awesome music and a free flow bar.
 
Rebel & Soul’s vision is to drive event technology to be the new frontier of marketing in Asia. Kriusty spent years working on weird and wonderful events and campaigns in Europe at festivals, F1’s and the Olympics and wanted to bring a snippet of the event marketing fun out east.
 
Kristy was nominated Campaign Asia to be on their Women to Watch list. Team Rebel also provide pro bono event consultancy for local charities, not for profits and initiatives including Billion Bricks, the Thomson Reuters Trust Forum, 100 Resilient Cities initiative by the Rockefeller Foundation and their global giving partner Buy1Give1.
 
Calyx Technology Pte Ltd is a Singapore based technology company who streamline consumer experiences. Calyx’s state of the art technology can be implemented at one off events, fixed in event venues or placed at any consumer touchpoint to drive efficiency and engagement.
 
Calyx was created to fill a gap in the Asia Pacific market for quality event technology solutions. Calyx's technology products range from event efficiency and revenue driving solutions such as SmarTag RFID, to products that create highly memorable engagements like mind-reading coffee machines and real-time holograms. Calyx also designs and creates bespoke event solutions.

 

Speakers (s):
Kristy Castleton - Founder and Managing Director, Rebel & Soul and Calyx Technology
Date:
Tue, November 21, 2017
Time:
07:30 AM - 09:30 AM
Venue:
Queen 3 Ballroom - Level 2, Mercure Singapore Bugis, 122 Middle Rd, Singapore, 188973
ATTENDANCE FEE
ATTENDEEPRICE (INCLUDES 7% GST)
Member$ 50.00
Non-Member$ 90.00
  • Should the event registration be closed and you still wish to attend the event, please contact a member of our team for availability.
  • 24 hrs notice is required for cancellations/refunds.
  • No-shows will be billed.
  • No invoice will be issued for payment processing. A tax receipt will be issued upon request and receipt of payment.
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Speaker (s):
Kristy Castleton - Founder and Managing Director, Rebel & Soul and Calyx Technology
Date:
Tue, November 21, 2017
Time:
07:30 AM - 09:30 AM
Venue:
Queen 3 Ballroom - Level 2,
Mercure Singapore Bugis,
122 Middle Rd,
Singapore, 188973

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