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Evening Presentation

Brought to you by the Marketing & Creative Committee

Marketing 360 Series: Sponsorship Marketing in the 21st Century

We all know that technology has changed how we market our products and services. We live in a fast-paced world, where it is critical that we drive value from our creative messaging and through programmes such as sponsorships etc 
 
Dan Paris will start of this session by sharing some of the research they have done over the past year based on a global case study. Dan will also talk about his work for SRT and how they look at changing perceptions about the arts and its relevance – in a time where technology has taken over many entertainment and informational requirements.
 
Ross Collett will talk about how sponsorship / brand partnerships has evolved from traditional fairly one-dimensional logo recognition to today’s more content-led, multi-channel approach. This will include a very practical “do’s and don’ts” for companies  considering an investment in sponsorship.
 
Charlotte Nors will round the evening off with a few examples of their work with sponsors.
 
This event will include wine, soft drinks and light canapes and time during registration and post event for networking with other members and guests. 
 

ABOUT THE SPEAKERS

 
 
Ross Collett is Managing Director of sponsorship, communications and brand experience agency Roco Communications. He has over 18 years of marketing communications experience, encompassing retail marketing, licensing, sponsorship, event management and public relations. Ross was based in Hong Kong for four years prior to moving to Singapore in 2015 and has managed many sports, entertainment and lifestyle campaigns for brands and rights-holders throughout the region. He was previously based in London where he oversaw sponsorship campaigns including Manchester United FC, UEFA Champions League, Formula 1, and the Cannes Film Festival.
 
 
 
Dan heads business development for the TBWA\ Group Asia Pacific agencies across the region. Based in Singapore for over 14 years with the network, Dan’s experience spans agency leadership, network client leadership and leading the TBWA\ Groups key specialist integrated disciplines. Strategic by nature, his 25 years agency experience has covered many key industries including FMCG, Drinks, Retail, Property, Automotive, Education, Healthcare, Financial Services, Airline & Travel, Leisure and Business-to-Business and has been responsible for developing award winning disruptive marketing strategies in all core disciplines for many of the blue chip clients he has worked with in the UK, Europe and Asia Pacific. Dan is a regular keynote presenter and an awards judge and also contributes regularly to industry activities including regular support to the Institute of Advertising Singapore.
 
 
 
Charlotte Nors has over 20 years’ experience managing and marketing high end cultural events. With relatively modest government funding for the arts in Singapore, Charlotte’s contribution to Singapore Repertory Theatre has been anchored in the corporate and private relationships, she has attracted and developed over the past 16 years.
 
SRT has been a front-runner in many ways – not least marketing and how they develop strategic partnerships. 
 
Speakers (s):

Ross Collett - Managing Director, Roco Communications

 

Dan Paris - Regional Business Development Director, TBWA

 

Charlotte Nors - Managing Director, Singapore Repertory Theatre

Date:
Mon, October 16, 2017
Time:
06:00 PM - 08:30 PM
Venue:
KC Arts Centre – Home of Singapore Repertory Theatre, 20 Merbau Road, Singapore 239035
22 are attending this event. Click to view list
ATTENDANCE FEE
ATTENDEEPRICE (INCLUDES 7% GST)
Member$ 30.00
Non-Member$ 45.00
  • Should the event registration be closed and you still wish to attend the event, please contact a member of our team for availability.
  • 24 hrs notice is required for cancellations/refunds.
  • No-shows will be billed.
  • No invoice will be issued for payment processing. A tax receipt will be issued upon request and receipt of payment.
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Speaker (s):

Ross Collett - Managing Director, Roco Communications

 

Dan Paris - Regional Business Development Director, TBWA

 

Charlotte Nors - Managing Director, Singapore Repertory Theatre

Date:
Mon, October 16, 2017
Time:
06:00 PM - 08:30 PM
Venue:
KC Arts Centre – Home of Singapore Repertory Theatre,
20 Merbau Road,
Singapore 239035

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22 people are attending this event. Click to view list
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