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Brought to you by the Marketing & Creative Committee

Marketing 360 Series: An Introduction to B2B PR and Media Training

The Marketing and Creative Business Group of the BritCham Singapore are delighted to launch their Marketing 360 Workshop series. You will learn everything there is to know about the niche aspects of marketing. From storytelling to PR, social media to research, we'll be putting on monthly workshops for you to be inspired, learn and be entertained in an educational way! Don't miss out, sign up now! If you are interested in this series, do keep a look out for the next workshop launching soon! 

Public Relations (PR) is the most cost-effective tactic in the B2B marketing tool kit - but still one which is approached haphazardly by many businesses.

During this session, we looked at:

  • the building blocks of a successful PR programme;
  • how to ensure integration and alignment across the digital marketing landscape; and
  • what to do when you encounter a journalist in real life!

 


 

ABOUT THE SPEAKER

Ian has over 20 years of media experience. He started out in newspaper journalism before graduating to lifestyle magazines and the B2B trade sector. Having moved into PR more than 10 years ago he has a wide range of experience from NYSE floats to acting as media chaperone on Royal visits to tropical islands! 

Speakers (s):
Ian Clay - Managing Director, Technical Publicity Asia Pte. Ltd.
Date:
Wed, August 02, 2017
Time:
07:30 AM - 09:30 AM
Venue:
Boardroom, British Chamber of Commerce, 39 Robinson Road, #11-03 Robinson Point, Singapore 068911
26 are attending this event. Click to view list
     
ATTENDANCE FEE
ATTENDEEPRICE (INCLUDES 7% GST)
Member$ 15.00
Non-Member$ 25.00
  • No-shows will be billed.
  • No invoice will be issued for payment processing. A tax receipt will be issued upon request and receipt of payment.
  • No cancellations/refunds after 12 noon
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Speaker (s):
Ian Clay - Managing Director, Technical Publicity Asia Pte. Ltd.
Date:
Wed, August 02, 2017
Time:
07:30 AM - 09:30 AM
Venue:
Boardroom,
British Chamber of Commerce,
39 Robinson Road, #11-03 Robinson Point,
Singapore 068911

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26 people are attending this event. Click to view list
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