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Mastering Effective Publicity Response – Learning from High Profile Examples

The fading boundaries between Marketing, Advertising and PR; earning influence instead of buying it; creating content with actual value; creating a shareable experience - these are just some examples of the challenges the corporate communications industry faces.
 
This session will focus on public relations and how companies can recover or turn these challenges around when things go wrong. 
 
With a varied career in corporate affairs, Ed has much to impart. He will share tips on what companies need to be aware of and the mistakes they should avoid. 
 
Drawing from his experience at the BBC, Mc Donald's and Lloyds Bank, he will also cover the re-privatising of Lloyds Bank, as well as his time working at the BBC - the mistakes he's seen from the “other side”.

 

ABOUT THE SPEAKER

Ed is a Corporate Affairs professional with a wide experience of creating and delivering integrated global communication campaigns, specialising in media, public affairs, issues and reputation management and internal communications.
 
He joined BT in November 2016 to run the Corporate Affairs team, working to build and protect the reputation of the company as well as building pride and engagement amongst BT colleagues. Before joining BT he was Deputy Corporate Affairs Director at Lloyds Banking Group where he worked for over 5 years during a major corporate restructuring and reprivatisation of the UK’s biggest bank.
 
Before this he was Senior Director Corporate Affairs for McDonald’s Europe overseeing the media, public affairs and internal communication teams across their 40 European markets and for their 375,000 employees. He also spent 4 years working in consultancy, including at McKinsey & Company advising a range of corporate and government clients on communication issues, specialising in issues and reputation management for clients globally such as Shell, GSK, and BHP Billiton. He started his career as a journalist and was a News Editor at the BBC for 7 years. He is married with three children and is a Tottenham supporter.
Speakers (s):
Ed Petter - Group Corporate Affairs Director, BT
Date:
Tue, June 20, 2017
Time:
07:30 AM - 09:30 AM
Venue:
Azalea 2 & 3 Rooms, Shangri-La Hotel, 22 Orange Grove Road, Singapore 258350
5 are attending this event. Click to view list
     
ATTENDANCE FEE
ATTENDEEPRICE (INCLUDES 7% GST)
Member$ 50.00
Non-Member$ 90.00
  • No-shows will be billed.
  • No invoice will be issued for payment processing. A tax receipt will be issued upon request and receipt of payment.
  • 24 hrs notice is required for cancellations/refunds.
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Speaker (s):
Ed Petter - Group Corporate Affairs Director, BT
Date:
Tue, June 20, 2017
Time:
07:30 AM - 09:30 AM
Venue:
Azalea 2 & 3 Rooms,
Shangri-La Hotel,
22 Orange Grove Road,
Singapore 258350

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