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Transitioning from Traditional to Digital – Esplanade Case-Study

Esplanade, also dubbed Theatres on the Bay, is a 60,000 square metres performing arts centre located in Marina Bay near the mouth of the Singapore River.
 
Our members and guests had the opportunity to learn how this iconic venue went from traditional marketing strategies to actionable digital strategies. They discovered ways to reach a broad, and culturally diverse audience through successful digital marketing strategies. 
 
Eunice shared case studies to transform companies with these 5 key topics:
  • Program to customer centricity
  • Local to regional
  • Traditional to digital
  • Differentiation
  • Culture
 
After the presentation, our members and guest networked at the Esplanade’s rooftop bar, Orgo, with free-flow beer, wine and soft drinks. 
 

ABOUT THE SPEAKER

 
 
Eunice is currently the Chief Marketing Officer for Esplanade and her portfolio encompasses marketing, sponsorship, philanthropy, venue programme and partnership, hospitality services - security, logistics, housekeeping and customer experience – mall management and information technology.
 
Prior to Esplanade, she was Senior Vice President - Global Marketing at Millennium & Copthorne International Limited (M&C). She has over 20 years of diverse sales and marketing experience with organizations such as Anantara Vacation Club, Wyndham Worldwide, OAG Worldwide, Fraser Serviced Residences, Zuji, Raffles International, Angsana Resorts & Spa, Banyan Tree Hotels & Resorts, and Thomas Cook – her specialty are in the areas of branding, strategic marketing, customer experience, marketing communication and product management. 
 
Eunice holds an Executive Masters of Business Administration in International Marketing from Berne University in Switzerland.

 

Speakers (s):

Eunice Yap - CMO, The Esplanade Co Ltd

Date:
Tue, April 04, 2017
Time:
06:15 PM - 09:00 PM
Venue:
Esplanade Office - 3rd Floor, 8 Raffles Avenue, 039802
     
ATTENDANCE FEE
ATTENDEEPRICE (INCLUDES 7% GST)
Member$ 60.00
Non-Member$ 90.00
  • No-shows will be billed.
  • No invoice will be issued for payment processing. A tax receipt will be issued upon request and receipt of payment.
  • No cancellations/refunds after 12 noon
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Speaker (s):

Eunice Yap - CMO, The Esplanade Co Ltd

Date:
Tue, April 04, 2017
Time:
06:15 PM - 09:00 PM
Venue:
Esplanade Office - 3rd Floor,
8 Raffles Avenue,
039802

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