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Defining Luxury in Singapore

What defines luxury to Singaporeans?

 
In 2016 Kadence undertook a study – the first of its kind – to understand what elements define a luxury brand; how is this different by different categories? And what is the most luxurious brand in Singapore? 
 
The Luxury Index, is a new report by Kadence Singapore that overviews the most luxurious brands in Singapore, in comparison to the rest of the world, and what elements of the brand experience and positioning drive this luxury status – to ultimately find the most luxurious brand in Singapore.
 
This event presented an overview of what luxury means to Singaporeans; how brands can become more luxurious; and more importantly who the leading luxury brands are in Singapore (compared to the rest of the world) and how our members and guests can emulate their success. 
 
 

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ABOUT THE SPEAKER

 
Patrick has 10+ years of international research experience across Europe, Australia and Singapore; focussing on large scale, international research, Patrick has undertaken fieldwork in the UK and overseas – including a range of diverse countries such as Russia, China, India and Nigeria – to provide clients with crucial answers to critical questions about concept testing, brand positioning, communications and marketing.
 
Patrick has worked with a range of clients including PepsiCo, Nestle, Unilever, Universal and Suntory, where he combines both his theoretical and practical training to ensure strategic insights are delivered.
 
Patrick has co-authored a range of papers and lectures on the importance of creativity, psychology and storytelling in business. With a passion for sharing knowledge and developing talent, he has spoken at a number of universities and conferences including UNSW, McQuarrie University, and ESOMAR and has been a visiting lecturer at the University of Kent. Patrick holds a BSc Honours in Psychology.
Speakers (s):

Patrick Young - Insight Director, Kadence Singapore

Date:
Thu, May 04, 2017
Time:
07:30 AM - 09:30 AM
Venue:
Boardroom, British Chamber of Commerce, 39 Robinson Road, #11-03 Robinson Point, Singapore 068911
ATTENDANCE FEE
ATTENDEEPRICE (INCLUDES 7% GST)
Member$ 15.00
Non-Member$ 25.00
  • No-shows will be billed.
  • No invoice will be issued for payment processing. A tax receipt will be issued upon request and receipt of payment.
  • No cancellations/refunds after 12 noon
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Speaker (s):

Patrick Young - Insight Director, Kadence Singapore

Date:
Thu, May 04, 2017
Time:
07:30 AM - 09:30 AM
Venue:
Boardroom,
British Chamber of Commerce,
39 Robinson Road, #11-03 Robinson Point,
Singapore 068911

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