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Breakfast Club

Making Corporate Transformation Happen: How Microsoft Re-Discovered Its Mojo

What happens when a large, well-established, global corporation finds its market leadership position threatened by seismic changes taking place in its industry? How does it transform – with speed, agility and at scale – to address these new realities? And, specifically, what is the role of communications in repositioning the company and driving internal change?
 
Microsoft recently undertook the largest and most significant transformation in its 41-year history. One that impacted each and every one of its 113,000 employees in more than 200 locations worldwide.
 
This transformation included a new CEO, new global organisation design, new company mission and new corporate strategy. 
 
But how do you make such massive change “real” to employees? 
To make this critical transformation happen – and at massive scale - Microsoft focused on five core priorities:
 
  • Mission & Purpose
  • Organisational Design
  • Outcomes & Incentives
  • Culture & Values
  • Communications
 
In this session, our members and guests learned about the dramatic changes taking place in the global IT industry, how Microsoft are addressing these transformational challenges, the five-step plan they are implementing and the role of technology and communications in making it happen. This session was paired with a full breakfast and opportunities to network.

 

ABOUT THE SPEAKER

 

 
Andrew Pickup, Senior Director of Communications, Microsoft Asia has worked for the company for over two decades in Europe and, for the last 14 years, here in Asia. 
 
An award-winning Marketing and Communications leader, he is responsible for promoting, protecting and defending the image and reputation of Microsoft in Asia, including Japan, India, China and Asia-Pacific. As the leader of the Communications function in the Asia region, Andrew has been instrumental in communicating and driving Microsoft’s current transformation amongst both internal and external stakeholders.
 
Speakers (s):

Andrew Pickup - Senior Director of Communications, Microsoft Asia

Date:
Wed, March 22, 2017
Time:
07:30 AM - 09:30 AM
Venue:
Skysuites 3 & 4 at Equinox, Swissôtel, 2 Stamford Road
71 are attending this event. Click to view list
     
ATTENDANCE FEE
ATTENDEEPRICE (INCLUDES 7% GST)
Member$ 50.00
Non-Member$ 90.00
  • No-shows will be billed.
  • No invoice will be issued for payment processing. A tax receipt will be issued upon request and receipt of payment.
  • No cancellations/refunds after 12 noon
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Speaker (s):

Andrew Pickup - Senior Director of Communications, Microsoft Asia

Date:
Wed, March 22, 2017
Time:
07:30 AM - 09:30 AM
Venue:
Skysuites 3 & 4 at Equinox,
Swissôtel,
2 Stamford Road

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71 people are attending this event. Click to view list
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