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British Icon Series - Manchester City FC

This event was sponsored by The Fry Group

We enjoyed a unique dialogue with Manchester City FC's VP Director of Partnerships for the APAC region and heard exclusive insights on the football industry in Asia Pacific.

What we learned:

  • Football business and its role as a regional and global marketing platform and how Asian brands can leverage one of the world’s most popular sports no matter where they are. 
  • Differentiating individual brands in a saturated landscape – how does the City Football Group model work and add value to its partner brands across the globe.
  • The unique story of Manchester City FC and the City Football Group and the roles that content, marketing, social media and broadcast media have played in their success story.
  • The importance of staying in touch with your ‘roots’ and keeping fans at the heart of everything you do.

About the Speaker

Damian is responsible for City Football Marketing's business in APAC. He is based at the City Football Group's Singapore office and has over 15 years industry expertise in representing premium rights holders by working in partnership with leading blue chip brands to deliver multi-faceted global brand marketing objectives.

He has diverse sector experience with iconic brands including Pepsi, Coca-Cola, Honda, Nike, Adidas, Under Armour, Heineken, T-Mobile, Singha, Hugo Boss, Armani, GoPro, McDonalds and Barclays. Damian has worked extensively across Europe, North America and Asia.

 

Speakers (s):

Damian Willoughby - Vice President Director of Partnerships APAC, City Football Marketing

Date:
Mon, August 29, 2016
Time:
07:30 AM - 09:30 AM
Venue:
Cognita Boardroom, British Chamber of Commerce, 39 Robinson Road
24 are attending this event. Click to view list
ATTENDANCE FEE
ATTENDEEPRICE (INCLUDES 7% GST)
Member$ 15.00
Non-Member$ 25.00
  • No-shows will be billed.
  • No invoice will be issued for payment processing. A tax receipt will be issued upon request and receipt of payment.
  • No cancellations/refunds after 12 noon
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Speaker (s):

Damian Willoughby - Vice President Director of Partnerships APAC, City Football Marketing

Date:
Mon, August 29, 2016
Time:
07:30 AM - 09:30 AM
Venue:
Cognita Boardroom, British Chamber of Commerce, 39 Robinson Road

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24 people are attending this event. Click to view list
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