Marketing & Creative

Connect – Inspire – Share – Learn


The Marketing & Creative Business Group aims to inspire and help British Chamber members and the larger Singaporean business community to embrace the new world of marketing and the new consumers and to bring the creative spirit and achievements of UK players closer to the British Chamber members and the Singaporean business Community.

Beatrice Seilern
Giles Publications Pte Ltd
Beatrice Seilern is the Managing Editor of Giles Publications, an Asia-based communications agency supporting many of the region’s best-known and best-loved organisations. She works closely with clients including AIA, Swire and Yahoo to hone their marketing and comms material, taking projects from concept through to delivery. She also provides in-house training designed to address common questions and concerns.

Beatrice is a seasoned communications professional with 12 years’ media and communications experience, six of those spent here in Singapore. She holds a Bachelor’s degree in English and a diploma in Journalism.
Chris Reed
Black Marketing - enabling LinkedIn for you
Chris J. Reed is the Founder & Global CEO of Black Marketing, a global marketing consultancy that specialises in enabling LinkedIn for C-suite executives & Entrepreneurs across the world. He has miraculously taken the company from 1 person in 1 country in 2014 to a full listing on the NASDAQ in 2016 as part of The Marketing Group plc where he is the Global President of LinkedIn Marketing. He has been named as an Official LinkedIn Power Profile 2012-2016, has one of the world's most viewed LinkedIn profiles with 55,000 followers, and is No.1 in Singapore. He is also a No. 1 International Best Selling Author with his book "LinkedIn Mastery for Entrepreneurs".
Group Representative
Amelia Austin
British High Commission
Group Representative
Sebastien Barnard
GEMS World Academy (Singapore)
Group Representative
Sinead Canny
Ambition Group Singapore Pte Ltd.
Sinead Canny is Group Marketing Director at Ambition Group, a global boutique recruitment company.

Her early career began in an integrated marketing agency where she spent 5 years working for some of the biggest brand including BAA and T-Mobile.

She then moved clientside and has worked in the professional services industry since then while also dabbling on projects outside of work time within the fashion and motoring industry. Sinead believes that marketing is about being relevant and knowing your audience but doing it in a way that is brilliant. A hard task but very rewarding when you get it right.
Group Representative
Ian Clay
Technical Publicity Asia Pte. Ltd.
Formerly a journalist, Ian turned to ‘the dark side’ of PR more than a decade ago and since then has helped build the Technical Associates Group (which he co-owns) into an agency that employs fifty people but which has global reach, understanding and expertise. To help his clients to capitalise on the Industry 4.0 and IOT boom expected within Asia Pacific he established Technical Publicity Asia Pte Ltd in the early part of 2016. The agency is now representing clients in the industrial, safety, engineering, rail and oil and gas sectors across Asia Pacific.
Group Representative
Ross Collett
Roco Communications Pte Ltd
Managing Director of regional sponsorship, communications and brand experience agency Roco Communications, Ross has over 18 years of marcomms experience encompassing retail, licensing, sponsorship, event management and public relations. Ross moved to Singapore in 2015 prior to which he was based in Hong Kong, and has handled the communications for some of the region’s most prestigious sports and entertainment events. Prior to moving to Asia, Ross was based in London where he oversaw sponsorship campaigns ranging from Formula 1 to the Cannes Film Festival. Outside work, he is an enthusiastic sportsman with a keen interest in sailing, rugby, hiking and golf. Please do get in touch!
Group Representative
Vanessa Errington
Total Health Chiropractic Pte Ltd
Vanessa Errington is Co-Founder/Director at Total Health Chiropractic Pte Ltd – a growing chain of chiropractic clinics in S.E.Asia.

Her early career began in newspaper advertising and marketing which enabled her to work at many of the largest publishing companies in the UK and USA.

After marrying a Chiropractor, her professional career continued in building chiropractic clinics in Spain and now Singapore. Her passion and energy will ensure that their goal of bringing health and wellness to everyone through chiropractic education will be achieved.
Group Representative
Gavin Floyd
The Drum
Gavin Floyd, Senior Business Development manager moved to Singapore from The Drum’s home in Glasgow. He is the first commercial hire for the Asia Pacific business and has been moved to build commercial support for The Drum. Gavin, who has been with the Drum since 2013, previously at The Herald (Scotland’s flagship broadsheet newspaper) has moved to help grow the business in Asia Pacific and service locals needs, a key focus for The Drum as it aims to become the biggest global marketing and advertising publication.
Group Representative
David Kelly
The Institute of Marine Engineering Science & Technology
David Kelly is the Director of Asia PAC for the Institute of Marine Engineering, Science and Technology (IMarEST), responsible for the growth and profile of the Institute within the Asia Pacific region. A Chartered Marketer, David joined the IMarEST in 2012, where he spearheaded the development and execution of a completely reinvigorated marketing strategy which has fortified the Institute and supported rapid growth over the past three years. David was a key driver behind a skills-gap roundtable held in London in 2013 and subsequent report: “Mitigating the Skills Gap in the Maritime and Offshore Oil and Gas Sector” which led to a redeveloped Skills Working Group under the UK’s Marine Industries Leadership Council (MILC). He has supported the delivery of a Career Level Framework aimed at supporting the professional development of marine professionals around the globe. David is also Chair of the UK’s Marine Industries Leadership Council (MILC) Image Working Group.
Group Representative
Charlotte Nors
Singapore Repertory Theatre
Charlotte Nors is the Managing Director of Singapore Repertory Theatre. She has lived and worked in Singapore since 2000 and joined SRT after a short stint in the dotcom industry. SRT is one of the leading theatre companies in South East Asian serving over 125,000 people a year with a season of plays, musicals and educational programmes. SRT is a front-runner in marketing in the arts and Charlotte has been instrumental in crowing the company both in terms of audience reach, corporate partnerships and with regards to developing new productions and present international plays.
Group Representative
Dan Paris
Dan heads business development for the TBWA\ Group Asia Pacific agencies across the region. Based in Singapore for over 14 years with the network, Dan’s experience spans agency leadership, network client leadership and leading the TBWA\ Groups key specialist integrated disciplines. Strategic by nature, his 25 years agency experience has covered many key industries including FMCG, Drinks, Retail, Property, Automotive, Education, Healthcare, Financial Services, Airline & Travel, Leisure and Business-to-Business and has been responsible for developing award winning disruptive marketing strategies in all core disciplines for many of the blue chip clients he has worked with in the UK, Europe and Asia Pacific. Dan is a regular keynote presenter and an awards judge and also contributes regularly to industry activities including regular support to the Institute of Advertising Singapore.
Group Representative
Razy Shah
Razy Shah is a Director at 2Stallions – a digital marketing agency with offices in Singapore and Indonesia. The agency works with start ups and globally recognized brands for their digital marketing needs including SEO and search marketing. He has over 10 years experience as a digital marketer and strongly believes in walking the talk. He owns and runs, a site where he regularly posts content and tests new SEO strategies.
Group Representative
Caroline Underhill
The Fry Group
Caroline has been in the Marketing and Communication field for over 15 years with a track record in both consumer and B2B sectors, spanning both the electronics, HVAC and financial services industries in both Europe and Singapore.

Currently responsible for marketing strategy and implementation at The Fry Group Singapore, her specialties include: Marketing strategy and planning, delivering fully integrated communications campaigns, managing teams, multiple agencies, multiple stakeholders and significant budgets.
Group Representative
Andrew Vine
The Insight Bureau Pte Ltd
Andrew is the Founder and Managing Director of The Insight Bureau Pte Ltd, a speaker bureau incorporated in 2006 in Singapore and the UK. He manages a global resource network of speakers, presenters and moderators who support conferences, client events and internal company briefings. Andrew has been resident in Asia since 1990 and has lived in Singapore since 1993. He was previously a regional director with The Economist Group for 13 years, based in Singapore where he ran the CEO peer group forum, developed Roundtables around the region and was responsible for its sponsorship business. He previously worked in Hong Kong, Australia, France and Canada. He was formerly an officer in the Royal Air Force. Andrew has been a member of BritCham since 1993 and has served on the Board for a total of six years and has been Vice President for the past two years. He has sat on Exco and has chaired Membership Committee. He is a past President of The British Club. He holds an Economics degree from The University of Nottingham and is married to Aneetha with three children aged 18, 17, & 16.
Group Representative
Tim Webb
Sequebb Pte. Ltd.
Tim is the founder and Managing Director at Sequebb, a marketing agency based in Singapore and Hong Kong with regional clients that focuses on creative, marketing solutions, with data at heart. His 25 years experience in Europe and Asia, combined with his unique understanding of how to creatively use data in multi-channel marketing, delivers optimum results for leading global brands.

Tim came to Asia in 1997 and prior to founding Sequebb, was the General Manager at a loyalty marketing group. In 2009 he created Sequebb to drive awareness, presence and growth of brands, with smart data driven marketing solutions and creativity; that truly creates dialogue.
Group Representative
Clare Westmore
Baxters International
Group Representative
Patrick Young
Kadence International Pte Ltd
Patrick has over 9 years' international research experience across Europe, Australia and Singapore. Starting out in research in London, Patrick moved to Sydney to work in Millward Brown for 3 years before coming to Sydney as Insight Director for Kadence International, a boutique research agency.

With a depth of experience in large scale, international research, Patrick has managed and undertaken fieldwork in the UK and overseas – including a range of diverse countries such as Russia, China, India and Nigeria – to provide clients with crucial answers to critical questions about concept testing, brand positioning, innovation, communications and marketing.

Patrick has co-authored a range of papers and lectures on the importance of creativity, psychology and storytelling in business. With a passion for sharing knowledge and developing talent, he has spoken at a number of universities and conferences including UNSW, McQuarrie University, and ESOMAR and has been a visiting lecturer at the University of Kent.
How to get connected
The British Chamber Business Groups provide a platform for members to engage and connect within their professional sector and beyond.