Marketing & Creative

Connect – Inspire – Share – Learn


The Marketing & Creative Business Group aims to inspire and help British Chamber members and the larger Singaporean business community to embrace the new world of marketing and the new consumers and to bring the creative spirit and achievements of UK players closer to the British Chamber members and the Singaporean business Community.

Chris Reed
Black Marketing - enabling LinkedIn for you
Chris J. Reed is the Founder & Global CEO of Black Marketing, a global marketing consultancy that specialises in enabling LinkedIn for C-suite executives & Entrepreneurs across the world. He has miraculously taken the company from 1 person in 1 country in 2014 to a full listing on the NASDAQ in 2016 as part of The Marketing Group plc where he is the Global President of LinkedIn Marketing. He has been named as an Official LinkedIn Power Profile 2012-2016, has one of the world's most viewed LinkedIn profiles with 55,000 followers, and is No.1 in Singapore. He is also a No. 1 International Best Selling Author with his book "LinkedIn Mastery for Entrepreneurs".
Group Representative
Lucy Haydon
British Chamber Of Commerce
DID: +65 6718 0535 | Email:

Lucy’s responsibility is to focus on ensuring the expansion of the Chamber’s membership, in addition overseeing all of the Chamber’s marketing and communications channels including the website and ORIENT magazine. Currently Lucy is responsible for daily operations at the Chamber in an Interim Executive Director capacity.

Prior to joining the Chamber Lucy spent 12 years working for CIBT, a multinational company servicing the travel industry with visa information and processing support. During this time she held various senior executive positions and relocated to Singapore from the UK 4 years ago to champion the company’s expansion into the Asia region.
Group Representative
Amelia Austin
British High Commission
Group Representative
Sinead Canny
Ambition Group Singapore Pte Ltd.
Sinead Canny is Group Marketing Director at Ambition Group, a global boutique recruitment company.

Her early career began in an integrated marketing agency where she spent 5 years working for some of the biggest brand including BAA and T-Mobile.

She then moved clientside and has worked in the professional services industry since then while also dabbling on projects outside of work time within the fashion and motoring industry. Sinead believes that marketing is about being relevant and knowing your audience but doing it in a way that is brilliant. A hard task but very rewarding when you get it right.
Group Representative
Ian Clay
Technical Publicity Asia Pte. Ltd.
Formerly a journalist, Ian turned to ‘the dark side’ of PR more than a decade ago and since then has helped build the Technical Associates Group (which he co-owns) into an agency that employs fifty people but which has global reach, understanding and expertise. To help his clients to capitalise on the Industry 4.0 and IOT boom expected within Asia Pacific he established Technical Publicity Asia Pte Ltd in the early part of 2016. The agency is now representing clients in the industrial, safety, engineering, rail and oil and gas sectors across Asia Pacific.
Group Representative
Ross Collett
Roco Communications Pte Ltd
Managing Director of regional sponsorship, communications and brand experience agency Roco Communications, Ross has over 18 years of marcomms experience encompassing retail, licensing, sponsorship, event management and public relations. Ross moved to Singapore in 2015 prior to which he was based in Hong Kong, and has handled the communications for some of the region’s most prestigious sports and entertainment events. Prior to moving to Asia, Ross was based in London where he oversaw sponsorship campaigns ranging from Formula 1 to the Cannes Film Festival. Outside work, he is an enthusiastic sportsman with a keen interest in sailing, rugby, hiking and golf. Please do get in touch!
Group Representative
Anant Deboor
The Partners
Group Representative
Vanessa Errington
Total Health Chiropractic Pte Ltd
Group Representative
Tara Kallstrom
EnVeritas Group
Tara leads Asia region business development for EnVeritas Group, a full-service digital content agency with offices in the US, UK and Singapore. Tara has over 20 years of experience managing strategic sales and marketing growth initiatives, campaigns and partnerships with clients worldwide. She has led and mentored dozens of projects and teams across cultures and geos in key industry sectors including AdTech, Information Technology, Telecom, FMCG, Manufacturing, Retail, Financial Services, Education, Airline, Hospitality and Travel, Distribution, Supply Chain and beyond.

Tara is passionate about helping others grow their business through ridiculously good digital content created to inspire, engage and build trust with target audiences worldwide. In addition to the British Chamber of Commerce, Tara is also currently affiliated with the Content Marketing Association, Content Marketing Institute, The Content Council, Digital Agency Network, and Clutch.
Group Representative
David Kelly
The Institute of Marine Engineering Science & Technology
David Kelly is the Director of Asia PAC for the Institute of Marine Engineering, Science and Technology (IMarEST), responsible for the growth and profile of the Institute within the Asia Pacific region. A Chartered Marketer, David joined the IMarEST in 2012, where he spearheaded the development and execution of a completely reinvigorated marketing strategy which has fortified the Institute and supported rapid growth over the past three years. David was a key driver behind a skills-gap roundtable held in London in 2013 and subsequent report: “Mitigating the Skills Gap in the Maritime and Offshore Oil and Gas Sector” which led to a redeveloped Skills Working Group under the UK’s Marine Industries Leadership Council (MILC). He has supported the delivery of a Career Level Framework aimed at supporting the professional development of marine professionals around the globe. David is also Chair of the UK’s Marine Industries Leadership Council (MILC) Image Working Group.
Group Representative
Charlotte Nors
Singapore Repertory Theatre
Group Representative
Charlotte McEleny
The Drum
Group Representative
Dan Paris
Dan heads business development for the TBWA\ Group Asia Pacific agencies across the region. Based in Singapore for over 14 years with the network, Dan’s experience spans agency leadership, network client leadership and leading the TBWA\ Groups key specialist integrated disciplines. Strategic by nature, his 25 years agency experience has covered many key industries including FMCG, Drinks, Retail, Property, Automotive, Education, Healthcare, Financial Services, Airline & Travel, Leisure and Business-to-Business and has been responsible for developing award winning disruptive marketing strategies in all core disciplines for many of the blue chip clients he has worked with in the UK, Europe and Asia Pacific. Dan is a regular keynote presenter and an awards judge and also contributes regularly to industry activities including regular support to the Institute of Advertising Singapore.
Group Representative
Beatrice Seilern
Giles Publications Pte Ltd
Beatrice Seilern is the Managing Editor of Giles Publications, an Asia-based communications agency supporting many of the region’s best-known and best-loved organisations. She works closely with clients including AIA, Swire and Yahoo to hone their marketing and comms material, taking projects from concept through to delivery. She also provides in-house training designed to address common questions and concerns.

Beatrice is a seasoned communications professional with 12 years’ media and communications experience, six of those spent here in Singapore. She holds a Bachelor’s degree in English and a diploma in Journalism.
Group Representative
Razy Shah
Group Representative
Danley Stone
The Partners
Group Representative
Caroline Underhill
The Fry Group
Caroline has been in the Marketing and Communication field for over 15 years with a track record in both consumer and B2B sectors, spanning both the electronics, HVAC and financial services industries in both Europe and Singapore.

Currently responsible for marketing strategy and implementation at The Fry Group Singapore, her specialties include: Marketing strategy and planning, delivering fully integrated communications campaigns, managing teams, multiple agencies, multiple stakeholders and significant budgets.
Group Representative
Andrew Vine
The Insight Bureau Pte Ltd
Andrew is the Founder and Managing Director of The Insight Bureau Pte Ltd, a speaker bureau incorporated in 2006 in Singapore and the UK. He manages a global resource network of speakers, presenters and moderators who support conferences, client events and internal company briefings. Andrew has been resident in Asia since 1990 and has lived in Singapore since 1993. He was previously a regional director with The Economist Group for 13 years, based in Singapore where he ran the CEO peer group forum, developed Roundtables around the region and was responsible for its sponsorship business. He previously worked in Hong Kong, Australia, France and Canada. He was formerly an officer in the Royal Air Force. Andrew has been a member of BritCham since 1993 and has served on the Board for a total of six years and has been Vice President for the past two years. He has sat on Exco and has chaired Membership Committee. He is a past President of The British Club. He holds an Economics degree from The University of Nottingham and is married to Aneetha with three children aged 18, 17, & 16.
Group Representative
Tim Webb
Sequebb Pte. Ltd.
Tim is the founder and Managing Director at Sequebb, a marketing agency based in Singapore and Hong Kong with regional clients that focuses on creative, marketing solutions, with data at heart. His 25 years experience in Europe and Asia, combined with his unique understanding of how to creatively use data in multi-channel marketing, delivers optimum results for leading global brands.

Tim came to Asia in 1997 and prior to founding Sequebb, was the General Manager at a loyalty marketing group. In 2009 he created Sequebb to drive awareness, presence and growth of brands, with smart data driven marketing solutions and creativity; that truly creates dialogue.
Group Representative
Patrick Young
Kadence International Pte Ltd
Patrick has over 9 years' international research experience across Europe, Australia and Singapore. Starting out in research in London, Patrick moved to Sydney to work in Millward Brown for 3 years before coming to Sydney as Insight Director for Kadence International, a boutique research agency.

With a depth of experience in large scale, international research, Patrick has managed and undertaken fieldwork in the UK and overseas – including a range of diverse countries such as Russia, China, India and Nigeria – to provide clients with crucial answers to critical questions about concept testing, brand positioning, innovation, communications and marketing.

Patrick has co-authored a range of papers and lectures on the importance of creativity, psychology and storytelling in business. With a passion for sharing knowledge and developing talent, he has spoken at a number of universities and conferences including UNSW, McQuarrie University, and ESOMAR and has been a visiting lecturer at the University of Kent.
How to get connected
The British Chamber Business Groups provide a platform for members to engage and connect within their professional sector and beyond.